At Those Florida Guys, we don’t just blend spices—we throw a Florida-sized party every time we crack open a bottle. Each of our legendary rubs brings its own flavor, personality, and, frankly, a little chaos to the cookout. Whether you’re team “mild and sweet” or “bring the heat,” there’s someone here you’ll want to invite over again and again.
1. All Purp
The Swiss Army Knife of the Group
"Looking for someone who can handle a little sweet, a little spicy, and a whole lotta fun. I’m All Purp—swipe right if you want it all, and then some!"
A little sweet, a little spicy, and always up for anything—All Purp is the friend you call when you need a plus-one for literally any event. Whether it’s chicken, shrimp, or a surprise midnight snack, All Purp is ready to roll and brings the orange, ginger, cayenne, and brown sugar energy. Always ends up the life of the party (and the first to hit the dance floor).
2. Gulf BBQ
The Beach Bum with a Smoky Secret
"I like long walks on the beach, low ‘n’ slow cooks, and making every day taste like a backyard luau. Let’s get saucy under the sun!"
Laid back, always smells like sunshine, and never in a rush. Gulf BBQ brings smoky, tangy, and sweet flavors with the effortless cool of someone who surfs at sunrise and grills at sunset. Prefers pork and chicken but secretly makes killer fish tacos.
Pro tip: Will 100% remind you to reapply sunscreen every 60-80 minutes.
3. Steak Shake
The Saltwater Cowboy in Flip-Flops
"Ridin’ broncos and ridin’ waves! If you like your seasoning with a little grit, a lot of heart, and maybe a coconut or two, I’m your main squeeze. Let’s make every night steak night!"
Steak Shake is rustic, briny, and has a little bit of everything—orange peel, coconut, smoked salt, and dill. Great with steak, obviously, but can surprise you on chicken, fish, burgers, or grilled veggies. Wears a hat and shorts year-round and has the best stories, half of which are probably true.
4. Errthang
The Can-Do Crowd Pleaser
"Why settle for one flavor when you can have Errthang? I’m always down for whatever—just add food and let’s get this party started!"
Big, bold, and never met a dish they didn’t like. Errthang brings thick onion, garlic, orange peel, and smoked salt to every cookout and is the MVP of “use it on whatever” flavor. If you need backup in the kitchen or at the poker table, Errthang’s already got your back (and probably brought snacks).
5. Fin & Fowl
The Adventurous Explorer
"Fish, fowl, or feeling wild? I’m up for anything! Let’s make waves and get saucy together. No boat shoes required (but not frowned upon)."
Always the first to try something new, Fin & Fowl is all about lime, vinegar, chipotle, and just enough heat to keep you on your toes. Grills chicken with wild abandon but will dive right in on fish or wild game. Probably has a boat, and it definitely has a name.
6. Sunburn
The Spicy Prankster
"Warning: I might leave you hot and bothered, but you’ll come crawling back for more. Ready to get a little sunburned? Bring ice water."
If you see a mischievous glint in someone’s eye, it’s Sunburn. This citrus habanero blend brings heat that says, “You’ll remember me tomorrow… but you’ll want more.” Loves to crash every cookout and always dares you to “go a little heavier.”
Has a secret heart of gold and great taste on hot wings.
7. Apple Smack
The Sweet Talker
"Sweet on the outside, a little smoky on the inside. Looking for a tender moment (or tenderloin). I’ll make you feel like the apple of my eye… and my grill!"
Apple Smack is the charmer—smoky, sweet apple chipotle goodness that makes pork, chicken, and even ice cream swoon. Always the first to bring dessert, but don’t be fooled—they’ve got enough smoky swagger to run with the big dogs.
8. Cherry Kiss
The Hopeless Romantic
"Roses are red, cherries are too… I’ll bring the heat and a little sweetness for you! Let’s make it a night to remember—jalapeño business."
Cherry Kiss is all about that cherry jalapeño combo—just sweet enough to make you blush, but with a little kick at the end. Loves pork and poultry and knows how to turn a simple dinner into a “where have you been all my life?” moment.
The best at pairing flavors—and people.
9. Peach Therapy
The Southern Comfort
"Feelin’ peachy? I’m sweet, a little wild, and always here to make your day brighter (and hotter). Let’s work through your issues—one wing at a time!"
Sweet, peachy, and just a touch wild, Peach Therapy is the friend who always knows when you need a hug… or a hot wing. Peach habanero flavor makes everything better, from ribs to chicken to a tough day. Will listen to your problems, then serve you something incredible.
10. SPF 7
The Grill Dad with a Clipboard
"Salt, pepper, Florida—covered. If you want reliable with a twist of fun, I’m your safety net and your flavor wingman. Let’s keep it cool and well-seasoned, hun!"
Salt, pepper, garlic, and sweet vinegar—that’s SPF 7, always making sure the basics are covered but never boring. Shows up with all the right tools, perfectly organized, but can still laugh at themselves if the burger flips off the grill.
Keeps everyone in line, keeps the food on point, and always brings an extra bottle (just in case).
Together, They’re Unstoppable
Individually, each rub is a star. But put them together and you’ve got a backyard bash that hits every taste bud in the zip code. So go ahead—invite the whole crew over. There’s plenty of room at the table, and the stories (and flavors) just get better every time.
Those Florida Guys: We’re not just seasoning—we’re a state of mind.