Our Featured Rubs
Handcrafted with Passion
Inspired by the vibrant tastes of Florida, our range of BBQ rubs is designed for every grill master. Whether you crave a tangy citrus burst or a deep, smoky savor, our collections promise to make your BBQ unforgettable.
Gulf BBQ
Our competition recipe that perfectly blends smoke, tang, heat & sweet to create deep color and Florida BBQ flavor!
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Steak Shake
Herby and briny with a southern twist for a robust, aromatic blend that puts Florida swagger in your cook!
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Fin & Fowl
Boasts bright citrus and notable heat that enhances the flavor of anything that swims or flies and veggies too!
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Errthang
A savory Florida blend of aromatics, seeds, orange, and smoked salt that everyone notices when it arrives!
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Florida Made
Why Our Rubs Stand Out
Florida-style barbecue is a mixture of various regional styles, creating a unique format all of its own. Florida BBQ blends techniques of the Southern United States with Caribbean flavors, vinegars, fruits, spices, and peppers, while making wide use of seafood and pork as well as beef.
Premium Ingredients
We source only the finest, locally inspired ingredients to ensure every rub is bursting with authentic flavor.
Florida Inspired Flavors
Each blend is crafted with a nod to the sunshine state’s unique culinary heritage.
Expertly Crafted
With years of experience in both the restaurant and retail industries, we’ve perfected the art of seasoning.
Authentic & Traditional
Our rubs are made in Florida with love, delivering the genuine taste of Florida right to your grill.
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SHOP ALL
Just Having Fun!
Who Are Those Florida Guys?
We are just sandal wearing, sun loving, outdoor living, and BBQ eating Florida folks who want to share the flavors and culture of the amazing and crazy place we live and thrive!
We started making our own rubs because we didn't want to use the commercial stuff with all the cheap ingredients, artificial additives and fillers. Plus, they didn't taste like Florida!
Our rubs and seasonings are designed to provide impressive flavor without overpowering the food and give competition-level color and heat to impress your friends.
LEARN MORE
We started making our own rubs because we didn't want to use the commercial stuff with all the cheap ingredients, artificial additives and fillers. Plus, they didn't taste like Florida!
Our rubs and seasonings are designed to provide impressive flavor without overpowering the food and give competition-level color and heat to impress your friends.
LEARN MORE
What Our Customers Are Saying
Recipes & More
Get Inspired.
Citrus-Herb Grilled Chicken with Honey Butter Glaze
- Apr 22, 2025
Treat Mom (or yourself) to something unforgettable this Mother’s Day with our **Citrus-Herb Grilled Chicken** — juicy, buttery, and kissed with bright Florida flavor. This...
Rotisserie Pickle Wings: Crispy, Juicy & Brined to Perfection
- Mar 24, 2025
Take your wing game up a notch with these **Rotisserie Pickle Wings**—smoky, crispy, and bursting with tangy flavor. While the technique requires a rotisserie basket...
Crispy Florida Fried Pickle Chips: Southern-Style Perfection
- Mar 24, 2025
Nothing says Southern comfort like **Crispy Fried Pickle Chips**! Perfectly golden, extra crunchy, and packed with bold flavor from our Fin & Fowl and Steak...